Just by reading the name of the handset, one gets a broad idea what the phone looks like or whatits features are. Nokia advertises more than Motorola. Still its market share is dropping. Motorola does not need to spend much money for the promotion of its products and it doesn't have to worry about the marketing of these phones; it just simplifies its job by naming its products right.
Take the example of Apple. It did not have to do much to promote its iPhone. Thanks to the leaked photos and technical specifications, it became the most anticipated gadget of all times. It is high time that Nokia starts applying some common sense to its marketing strategies.
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It doesn't have to do anything great, other than just naming its phones. A few months ago, a highly placed Nokia official told Reuters that his company would soon go the Motorola way andstart using names for its new phones. It is in Nokia's best interest that it takes to this path as early as possible, otherwise the once market leader might see its market share plummeting to even lower depths. The mission of Nokia NDIA is to provide the customers with the durable, economic, stylish and reliable cell phones with better features of common use. We know our country has very wide market and a marketer can't satisfy everyone in the market with every product.
Thus Nokia has identified and divided the cell phone handset market into different segments. Nokia has divided, identified the different groups of buyers who require or prefer different features facilities in their handsets by examining demographic, psychographic, and behavioral difference among buyers. With brands like Nokia cell phone, Nokia accessories, headphone, ear phone, car kit, Nokia batteries.
Nokia operates worldwide Nokia Siemens Networks previously Nokia Networks provides wireless and wired network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers. On June 19, Nokia and Siemens AG announced the companies are to merge their mobile and fixed-line phone network equipment businesses to create one of the world's largest network firms, called Nokia Siemens Networks. As of March , Nokia Siemens Networks serves more than operator customers in more than countries, with over 1. Product is the physical product or service offered to the consumer.
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Product includes certain aspects such as packaging, guarantee, looks etc. This includes both the tangible and the non-tangible aspects of the product and service. Nokia offers variety of handsets Nokia is famous for its long batteries and durable batteries. Various models of Nokia cell phone. On September 22, , Nokia acquired Sega. In November , Nokia announced and released the Nokia N82 , its first and currently, only Nseries phone with Xenon flash.
In , Nokia released the Nokia E71 in the United Kingdom which was marketed to directly compete with the other Blackberry devices offering a full keyboard and cheaper prices. Nokia n70, 73,95, 76,91,72 etc. Pricing includes the list price, the discount functions available, the financing options available etc. It should also take into the consideration the probable reaction from the competitor to the pricing strategy.
Essay on Marketing Plan for Nokia Lumia
This is the most important part of the marketing mix as this is the only part which generates revenue. All the other three are expenses incurred. The price must take into consideration the appropriate demand-supply equation. The price of each handset increase or decrease with increase or decrease in demand of the hand sets. Nokia undertaken NO. Of promotional activities to permote its products like website which provide full information of the products , advertisements the marketing method of advertisement is an effective way to permote the products the common methods of the advertisement is newspaper, TV.
Players and film stars are hired for the promotions of different products for e. Sharuk khan is hired by Nokia to permote its products.
SWOT Analysis of Nokia
Nokia has sponsored many cultural activities, sports events, sport teams, to permote its brand. Nokia have positioned itself as the NO. Founded by Fredrik Idestam , Leo Mechelin in This positioning has been achieved by vast experience of producing and meeting the customers' needs. Place mainly consists of the distribution channels. Its founder was Fredrik Idestam who built a river bank mill in the Southern Finland and started producing paper.
He named this company Nokia. Over time, the Nokia factory attracted a large workforce and a community around the factory grew, which was later named Nokia.
Next to the company Nokia, a rubber company and a cable manufacturer independently began their operations. Finally, in these three companies merged to create the today known Nokia Cooperation.
The Cable com- pany was needed for the growing need of power transmission as well as telegraphs and tele- phone networks. With the acquisition of the Finnish Cable Works the roots for the telecom- munications was first paved.
porsingrasleland.ml Puls-Code-Modulation PCM transmission equipment, Nokia already made in the early six- ties and seventies a strategic and significant move towards to digital and future technologies. During the eighties Nokia, which was already formed in a diversified company, further diver- sified into several other sectors, including businesses in machine engineering, chemicals, light bulbs, capacitors, aluminium, plastics and power plants.
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The intention of this unrelated diver- sification strategy was to grow fast, because at this time, it was believed that diversification can offer protection against economic fluctuations. Mobira, Salora, Televa and Luxor of Sweden. Again and again Nokia has seized opportunities to enter new and exciting businesses characterized by high risks but great promise to growth.
Since Nokia was listed on the Helsinki Stock Exchange. Already in the beginning of the original company, as a forest industry, the international worldwide efforts were taken. Nokia continued its aggressive acquisition activities, also with foreign companies, in order to learn and get success to foreign markets.
Through acquiring the data system division of Ericsson in made Nokia to the largest information technology company in Scandinavia. The reason of such diversified conglomerates in Finland was the fact that Finland is a small marketplace and a small country. If finish organizations want to stay in Finland they have to grow by finding new sectors and business areas.
Next to the businesses of Nokia, it has to be noted, that in the sixties and the seventies a wave of acquisition of other companies worldwide took place as well. At this time the overall trend resulted in unrelated diversifications and conglomerates. During the deep recession at the beginning of the s, as well as the chaotic and unsecure circumstances within the management of Nokia, both the telecommunications department and the mobile phones department were the supporting two pillars of the company. Next to the repositioning of the business areas, there was also repositioning in terms of global growth recorded.
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The new strategy of Ollila was successful. The huge growth in demand for mobile technology was significant. One of the highlights in the year were that the market capitalization grew to FIM billion in Add to cart. Table of content 1. Introduction 2. Diversification 3.
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